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State of Origin
Ampol Announces New Partnership With National Rugby League
27th October, 2020
Ampol has today announced a new partnership with the National Rugby League (NRL) to be the naming rights sponsor of the country’s most watched event, State of Origin.
Ampol and the NRL have agreed to a naming rights partnership until the 2023 State of Origin Series, including Women’s State of Origin from 2021.
The Ampol State of Origin will make history on November 4 when the first ever stand-alone series kicks-off in Adelaide for the first time. Adelaide will add to Origin’s growing national footprint which has already expanded to Melbourne and Perth.
Ampol Managing Director and CEO, Matt Halliday, said State of Origin’s brand and national audience is the perfect place to showcase the revitalisation of the iconic Ampol brand nationally.
“Ampol is a proud Australian company with a long history of playing a positive role in economies and communities across the country, including through support for elite and grassroots sport,’’ he said.
“As we transition our national retail network to Ampol over the next two years, this new partnership with the NRL will reignite old and new customer connections with our iconic brand. State of Origin’s position as the pinnacle of rugby league and one of the biggest events on the Australian sporting calendar also aligns with our own commitment to return Ampol as Australia’s number one fuel brand.”
NRL Chief Executive Andrew Abdo said Australia’s biggest sporting brand was the perfect platform for Ampol to relaunch its return to the Australian market.
“We’re delighted Ampol has joined us as naming rights partner for Australia’s biggest rivalry, State of Origin. There’s no bigger or more watched television program than Origin and this year we will expand into Adelaide for the very first time,’’ he said.
“Ampol is an iconic brand in Australia, so many Australians grew up with Ampol in their neighbourhoods and remember the long history Ampol has with our game.”
Last year’s State of Origin series opener was the most watched television program in Australia with a viewing audience of 3.23 million people.
Tickets to the 2020 Ampol State of Origin Series are on sale to the General Public from 10am today. Fans are encouraged to get in quickly and secure limited seats through nrl.com/tickets
Dates and venues for the 2020 Ampol State of Origin Series:
- Game I – Wednesday 4th November 2020, Adelaide Oval
- Game II - Wednesday 11th November 2020, ANZ Stadium
- Game III - Wednesday 18th November 2020, Suncorp Stadium